Siddharth Deswal's Blog

The weblog of Siddharth Deswal

Tag: strategy

Understanding the A/B Testing Market

Zarget got acquired by Freshworks back in August 2017, and I was meaning to write about the internals of how the A/B testing market functions. Here are my thoughts and learnings: 1 – A/B testing doesn’t work for those who have low traffic. When VWO/Optimizely started out in 2010, one could survive by serving the

Unsolicited Career Advice For Tech Marketers

TL;DR be a business person doing marketing, not a marketer doing marketing When marketers ask me for advice about what they should do to further their careers, they ask about the skills they should acquire, and the functional areas they should specialize in. Mostly, they receive advice from others that they should be a T-shaped

Create new communication channels

Want to create an incredibly successful startup and make the world a better place in the process? Create a communication channel for businesses to reach their potential customers, and they’ll pay you handsomely for it. Your approach to creating the communication channel doesn’t matter as long as you acquire a large enough user base with some spending power. There’s

Why every MBA wants to be in “Strategy”

Here’s an interesting phenomenon across Indian b-schools: everyone wants to be doing some kind of “strategy”. You ask a fresh-as-fuck 22 year old engineering grad what his latest live project is, he’ll say “brand strategy”. Or ask the 27 year old with 4 years experience in Infosys/HCL/Accenture/Wipro/Cognizant/you-get-my-gist, and he’ll say “IT Strategy”. This thought process

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