Siddharth Deswal's Blog

The weblog of Siddharth Deswal

Tag: startups

On Recognizing Good Engineers

Who am I writing for? Marketing, sales, product (business people) and engineers/programmers who need to work closely with each other in technology companies. What’s my key point? Find and work with engineers who are actually business people but solve their parts of the problem through code/engineering. I’ve been working with engineers for a few years

Why No One Responds To Your Customer Success Managers

Who am I writing this for: people who are building or managing a Customer Success function. What’s my key point: your CSMs need to provide value, and for that it’s better they specialize based on industry (or business-type) versus round-robin or regional distribution. Our experience with the Hubspot CSM When we bought Hubspot as our marketing

In SaaS, the problem shifts as you move to the enterprise

Who is this for: startup founders who’re building SaaS tools. TL;DR: when you’re a ‘tool’ the problem is a tactical one that’s solved by the product, but as you start adding features, increase prices and become more than a tool, the problem you’re solving tends to move towards your customer’s ‘success’ and you solve it through services,

Create new communication channels

Want to create an incredibly successful startup and make the world a better place in the process? Create a communication channel for businesses to reach their potential customers, and they’ll pay you handsomely for it. Your approach to creating the communication channel doesn’t matter as long as you acquire a large enough user base with some spending power. There’s