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  1. Pithy but pretty damn accurate! It’s easy to fall into the trap of assuming the way you think & interact with the world is the same way your users think & interact with the world – but you aren’t your customer!

    Unless you can actually get your hands dirty and talk to people outside the bubble of your SaaS startup, you’re operating on less than guesswork – you’re actively biasing your decisions.

    Thanks for sharing Siddharth (it’s nice to read something short too!)