HackerNews effect on traffic

SaaS Marketing Mistakes – Targeting

A few months ago, we got together a cartoonist and a developer to create a crazy-ass parallax scrolling page. This particular piece of beauty is probably the easiest guide to A/B testing on the web. It is really good and we … Continue Reading →


hooters-girls34

What Hooters and Apple Genius Bars can teach us about Customer Service

Once upon a time I wanted to get in to MICA. After receiving an interview call, I decided to look up some alumni. Out of the many I sent friend requests to, only Siddharth Soni replied. We’ve been friends ever … Continue Reading →


Viswas Employee of the Month

Problem Solvers versus Solution Providers

Viswas Iyer is a Business Analyst working with A3Logics in Jaipur. A3Logics provides IT solutions to customers worldwide and has about 350 employees on its rolls. Viswas is a high performer who was recently awarded Employee of the Month and … Continue Reading →


Safest Minimum

The Trap of “Something for Everyone”

About a fortnight ago, around 14 of us went to a bar for drinks and dinner. Most were about to leave Kolkata in a day or two and this was one of those “we might never meet again” things. At … Continue Reading →


startup fail

Why our first startup failed

Our first venture was a completely new experience for me. The three other founders had a fair bit of experience in setting up and running a business (13 years, 6 years and 3 years, in descending order) while I was … Continue Reading →