Who am I writing for? Marketers, copywriters, SaaS founders, and anyone else writing marketing copy. Don’t write benefits driven copy if your target buyers are experienced and already in the market for solutions similar to yours. Also, don’t write benefits-driven copy if the majority of your buyers have already used something similar to your solution […]

If you can’t back up your opinions with user testing results of at least 10 of your target users/buyers, then you my friend, are probably talking out of your ass.

Who am I writing for? SaaS startup founders and marketing folks who’re planning to, or currently engaged in, content marketing. What’s my key point? Content distribution, or the lack thereof, is the reason why your content marketing efforts aren’t giving you any real results. When creating your plan, spend a lot of time thinking about […]