What is the step-by-step description of running an A/B test?
Read Quote of Siddharth Deswal’s answer to Web Applications: What is the step-by-step description of running an A/B test? on Quora
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What you can learn about Segmentation, Targeting and Positioning from a Pizza
Many students in b-school find it very difficult to clearly understand the concepts of segmentation, targeting and positioning. Segmentation is easy, most grasp it immediately. After all, segmentation is simply slotting things together based on certain shared characteristics. Take Airbnb.com for example. It’s users can be divided into two primary segments: those …
How to mindfuck your website visitors
Just came across this and it pissed me off so bad I had to make a quick image out of this. If any of you are baiting and switching your visitors, please stop doing it because it’s one massive mindfuck. Was reading an article on Forbes.com when something interesting caught …
What Hooters and Apple Genius Bars can teach us about Customer Service
Once upon a time I wanted to get in to MICA. After receiving an interview call, I decided to look up some alumni. Out of the many I sent friend requests to, only Siddharth Soni replied. We’ve been friends ever since. Siddharth recently wrote a blog post asking “How much …
Why Flipkart rejected me after the Job Interview
A few months ago, I interviewed with Flipkart for a job. They threw me out after the second (and final) round of interviews. I was really hoping to get through, and to shore up my candidature I decided to create a show-and-tell before the d-day. It was some work/project and …
Problem Solvers versus Solution Providers
Viswas Iyer is a Business Analyst working with A3Logics in Jaipur. A3Logics provides IT solutions to customers worldwide and has about 350 employees on its rolls. Viswas is a high performer who was recently awarded Employee of the Month and is known to engage very well with clients from Europe …
Two Minute Guide to an Awesome Professional & Personal Life
So here it is, the 2 minute guide to having an awesome professional and personal life. Simple stuff that I’ve come across on various blogs and websites. Almost all of it is research backed but I don’t remember the references. Will link to them as and when. 1) Professional - You …
The Trap of “Something for Everyone”
About a fortnight ago, around 14 of us went to a bar for drinks and dinner. Most were about to leave Kolkata in a day or two and this was one of those “we might never meet again” things. At the end of the table where I was seated, the …
Realpolitik: Don’t ever be a Puppet
Political Puppet: A politician or other political figure who is controlled by another (sometimes illegitimate or secret) person or party. In my 25 years on our beautiful planet, whenever I have witnessed elections & politics in educational institutions, I’ve seen puppets come up. Interestingly, I’ve usually seen their downfall too. Everything …