shut_up_and_take_my_money

Price Your SaaS Product Higher So That I Can Feel Good

Read Quote of Siddharth Deswal’s answer to What do B2B buyers typically think of when they see pricing ending with “.99″ as opposed to “.00″? on Quora


abtesting

What is the step-by-step description of running an A/B test?

Read Quote of Siddharth Deswal’s answer to Web Applications: What is the step-by-step description of running an A/B test? on Quora


Pizza segmented so that each piece got a large glob of cheese.

What you can learn about Segmentation, Targeting and Positioning from a Pizza

Many students in b-school find it very difficult to clearly understand the concepts of segmentation, targeting and positioning. Segmentation is easy, most grasp it immediately. After all, segmentation is simply slotting things together based on certain shared characteristics. Take Airbnb.com for example. … Continue Reading →


Bait the visitor

How to mindfuck your website visitors

Just came across this and it pissed me off so bad I had to make a quick image out of this. If any of you are baiting and switching your visitors, please stop doing it because it’s one massive mindfuck. … Continue Reading →


hooters-girls34

What Hooters and Apple Genius Bars can teach us about Customer Service

Once upon a time I wanted to get in to MICA. After receiving an interview call, I decided to look up some alumni. Out of the many I sent friend requests to, only Siddharth Soni replied. We’ve been friends ever … Continue Reading →


Flipkart

Why Flipkart rejected me after the Job Interview

A few months ago, I interviewed with Flipkart for a job. They threw me out after the second (and final) round of interviews. I was really hoping to get through, and to shore up my candidature I decided to create … Continue Reading →


Viswas Employee of the Month

Problem Solvers versus Solution Providers

Viswas Iyer is a Business Analyst working with A3Logics in Jaipur. A3Logics provides IT solutions to customers worldwide and has about 350 employees on its rolls. Viswas is a high performer who was recently awarded Employee of the Month and … Continue Reading →


awesome

Two Minute Guide to an Awesome Professional & Personal Life

So here it is, the 2 minute guide to having an awesome professional and personal life. Simple stuff that I’ve come across on various blogs and websites. Almost all of it is research backed but I don’t remember the references. … Continue Reading →


Safest Minimum

The Trap of “Something for Everyone”

About a fortnight ago, around 14 of us went to a bar for drinks and dinner. Most were about to leave Kolkata in a day or two and this was one of those “we might never meet again” things. At … Continue Reading →


medical check up

Realpolitik: Don’t ever be a Puppet

Political Puppet: A politician or other political figure who is controlled by another (sometimes illegitimate or secret) person or party. In my 25 years on our beautiful planet, whenever I have witnessed elections & politics in educational institutions, I’ve seen puppets … Continue Reading →