Business_Strategy_Cover

Why every MBA wants to be in “Strategy”

Here’s an interesting phenomenon across Indian b-schools: everyone wants to be doing some kind of “strategy”. You ask a fresh-as-fuck 22 year old engineering grad what his latest live project is, he’ll say “brand strategy”. Or ask the 27 year … Continue Reading →


Pizza segmented so that each piece got a large glob of cheese.

What you can learn about Segmentation, Targeting and Positioning from a Pizza

Many students in b-school find it very difficult to clearly understand the concepts of segmentation, targeting and positioning. Segmentation is easy, most grasp it immediately. After all, segmentation is simply slotting things together based on certain shared characteristics. Take Airbnb.com for example. … Continue Reading →


Flipkart

Why Flipkart rejected me after the Job Interview

A few months ago, I interviewed with Flipkart for a job. They threw me out after the second (and final) round of interviews. I was really hoping to get through, and to shore up my candidature I decided to create … Continue Reading →


medical check up

Realpolitik: Don’t ever be a Puppet

Political Puppet: A politician or other political figure who is controlled by another (sometimes illegitimate or secret) person or party. In my 25 years on our beautiful planet, whenever I have witnessed elections & politics in educational institutions, I’ve seen puppets … Continue Reading →


Strategies for hitting on women a la BCG Matrix

I recently caught a good friend of mine sneaking in to the hostel at 3 AM in the morning. For the purposes of this post, let’s call him Aberle and only because it is a cool Austrian name. He was … Continue Reading →


How do you react to brands?

(Image courtesy The Brads, one of my favourite webcomics) Have you ever felt like this after talking to a marketing professional, or after reading a report about the research done on brands, ads and social media campaigns? Well, it happens … Continue Reading →


A good laugh over the bullshit we peddle

Want to have a good laugh and at the same time, spend a few seconds of your life ruminating over the bullshit that we as a society are given to peddle? Well then, check out the following two links IIMC … Continue Reading →


Case Study of Change Management and Online Magazines

Continued from my last post, probably the most difficult thing to do is bringing in “change”. In my experience, this is so usually because of the following reasons The person(s) trying to bring in the change did not completely understand … Continue Reading →


Vice Presidential Experiences

Thanks to classmates who voted for me in the IMF (Student Body of IIFT) Elections, I’ve had the excellent opportunity of having been the Vice President for the year 2011-12. After my two startups, this counts as my most valuable … Continue Reading →


The Best of MBA Gyaan (Part 1)

The best learning happens when people smarter & better informed than yourself challenge and rip apart your presentations. The downside to this; even the idiots think they should chip in with their DCP-esque questions, leaving you mindfucked for the rest of … Continue Reading →


Why I don’t pay attention in Economics class

(If you’ve already read this, see “Part 2: How I answer my Economics paper”) Here at IIFT, “Economics” appears in every trimester (in some form or the other), as part of our core course and I’m given to understand a similar situation … Continue Reading →


How I answer my Economics paper

If you haven’t read “Part 1: Why I don’t pay attention in Economics class” please do so. This post makes more sense after going through Part 1. This is a question I got for a recent end-trimester Economics paper: The … Continue Reading →


I enjoy negotiations!

Taken from http://williamjcole.com/2011/03/negotiating-part-2/ We’ve had some really interesting negotiation exercises in class lately and I really enjoy these sessions. Here’s a bit of what I learnt. Make the other party talk – This seems to be the golden rule to getting … Continue Reading →


What gets me angry.

We had a class yesterday. This course is taken by a guest faculty. He has years and years of experience. He’s boring and feels quite redundant because most of what he says is just a verbal representation of his powerpoint … Continue Reading →