Pizza segmented so that each piece got a large glob of cheese.

What you can learn about Segmentation, Targeting and Positioning from a Pizza

Many students in b-school find it very difficult to clearly understand the concepts of segmentation, targeting and positioning. Segmentation is easy, most grasp it immediately. After all, segmentation is simply slotting things together based on certain shared characteristics. Take Airbnb.com for example. … Continue Reading →


Bait the visitor

How to mindfuck your website visitors

Just came across this and it pissed me off so bad I had to make a quick image out of this. If any of you are baiting and switching your visitors, please stop doing it because it’s one massive mindfuck. … Continue Reading →


jesus

Quora Answer: Was Jesus just another yogi?

Read Quote of Siddharth Deswal’s answer to Jesus: Was Jesus just another yogi? on Quora


Reservation in Higher Education

Reservations in Higher Education – Why I think they’re required

We hear a lot of passionate debate against reservations based on caste in higher education in India. However, there must be some logic to reservations except vote-bank politics. Here is my attempt at listing a few of those reasons, and … Continue Reading →


Viswas Employee of the Month

Problem Solvers versus Solution Providers

Viswas Iyer is a Business Analyst working with A3Logics in Jaipur. A3Logics provides IT solutions to customers worldwide and has about 350 employees on its rolls. Viswas is a high performer who was recently awarded Employee of the Month and … Continue Reading →


awesome

Two Minute Guide to an Awesome Professional & Personal Life

So here it is, the 2 minute guide to having an awesome professional and personal life. Simple stuff that I’ve come across on various blogs and websites. Almost all of it is research backed but I don’t remember the references. … Continue Reading →


Safest Minimum

The Trap of “Something for Everyone”

About a fortnight ago, around 14 of us went to a bar for drinks and dinner. Most were about to leave Kolkata in a day or two and this was one of those “we might never meet again” things. At … Continue Reading →


medical check up

Realpolitik: Don’t ever be a Puppet

Political Puppet: A politician or other political figure who is controlled by another (sometimes illegitimate or secret) person or party. In my 25 years on our beautiful planet, whenever I have witnessed elections & politics in educational institutions, I’ve seen puppets … Continue Reading →


Strategies for hitting on women a la BCG Matrix

I recently caught a good friend of mine sneaking in to the hostel at 3 AM in the morning. For the purposes of this post, let’s call him Aberle and only because it is a cool Austrian name. He was … Continue Reading →


startup fail

Why our first startup failed

Our first venture was a completely new experience for me. The three other founders had a fair bit of experience in setting up and running a business (13 years, 6 years and 3 years, in descending order) while I was … Continue Reading →


Case Study of Change Management and Online Magazines

Continued from my last post, probably the most difficult thing to do is bringing in “change”. In my experience, this is so usually because of the following reasons The person(s) trying to bring in the change did not completely understand … Continue Reading →


Vice Presidential Experiences

Thanks to classmates who voted for me in the IMF (Student Body of IIFT) Elections, I’ve had the excellent opportunity of having been the Vice President for the year 2011-12. After my two startups, this counts as my most valuable … Continue Reading →


The Best of MBA Gyaan (Part 1)

The best learning happens when people smarter & better informed than yourself challenge and rip apart your presentations. The downside to this; even the idiots think they should chip in with their DCP-esque questions, leaving you mindfucked for the rest of … Continue Reading →


Why I don’t pay attention in Economics class

(If you’ve already read this, see “Part 2: How I answer my Economics paper”) Here at IIFT, “Economics” appears in every trimester (in some form or the other), as part of our core course and I’m given to understand a similar situation … Continue Reading →


How I answer my Economics paper

If you haven’t read “Part 1: Why I don’t pay attention in Economics class” please do so. This post makes more sense after going through Part 1. This is a question I got for a recent end-trimester Economics paper: The … Continue Reading →