About

Hi there!

I’m Siddharth. I work for Wingify, the company behind Visual Website Optimizer, in a marketing role. What’s funny is, how I defined myself by where I work and not something else, like say, the number of kids I’m paying for to be put through school (zero!) or the part-time work I do in an old age home (I don’t) or something that has greater meaning in life.

The reason is that I’m really happy about being at Wingify. Which is why I use it to define myself. I hope this situation remains.

I’m too much of an attention seeker, and write this blog to get it in a good way. I’m also practicing being brutally honest, it’s difficult but at the same time, quite a lot of fun. People feel weird around those who are “too” honest and can’t put up the façade required by polite society. I don’t like being part of polite society. It makes me feel I’m part of a sham. I don’t like being part of any shams, even religion.

In fact, when I am in the polite society of someone who can’t directly kick my ass (boss, professor, policeman, local thug) I’ll usually ask them to “cut the cute bit”. When I’m with someone who has no direct implications on my mental and physical well-being and have to be politely politically correct, I rebel by falling into a tone that is unabashedly sarcastic. Many of my acquaintances have experienced this first hand. They hate me for it.

I like people who are square and respectful of others. If you can coolly tell me the truth however hard it is for me, I’ll like you. I can’t stand God’s fan club. If you fervently believe in any form of religion, in my mind you’re a bit of an idiot. That’s because you are adhering to the thought process of smart marketers/storytellers who lived centuries ago.

Some interesting posts are

You can get in touch with me at siddharth at deswal dot org or leave a comment below.

As of March 4, 2012, I am an ENFP. Don’t take this too seriously though, because on previous occasions I have also come out as an ENTP.

About Siddharth Deswal

Marketing. Psychology. Analytics. Experimentation. Story Telling.

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