Siddharth Deswal's Blog

The weblog of Siddharth Deswal

Month: June 2019

Speak to the problem

When writing marketing communication, if you talk about the problem in detail first, you get immediate buy-in from the customer because they’re intimately familiar with the problem, not your flavour of the proposed solution. For example, if the problem is a traffic laden, slow, exhausting drive to the office on a Monday morning, the solutions