Siddharth Deswal's Blog

The weblog of Siddharth Deswal

Month: December 2017

Designers, these are the kind of companies you don’t want to work in

Who am I writing for? Product, UI/UX and web designers who work in software/technology companies There are two kinds of buyers of software; individual buyers and business buyers Individual Buyers Individual buying decisions for low-ticket software are frequently driven by emotions more than logic. For example, everyone around me is saying that Slack is an amazing

Understanding the A/B Testing Market

Zarget got acquired by Freshworks back in August 2017, and I was meaning to write about the internals of how the A/B testing market functions. Here are my thoughts and learnings: 1 – A/B testing doesn’t work for those who have low traffic. When VWO/Optimizely started out in 2010, one could survive by serving the

Give the “why” behind your feedback, else you’ll warp your team’s behavior

Early in my career, I was sometimes given feedback to the tune of “this isn’t good enough, change it to ….. (my manager’s opinion)”. I’ve worked in tech marketing, where this is extremely common. I’d ask why, but the reason wasn’t well articulated, or it wasn’t articulated “customer-first”. This in turn led me to change my behavior.