Siddharth Deswal's Blog

The weblog of Siddharth Deswal

How to decide number of SDR reachout attempts

If your “conversion from marketing qualified lead to customer” is low, or the “lead volume” isn’t enough to hit your goals, then the number of SDR attempts to connect with the prospect automatically go up.

2016 industry benchmark was 8.2 attempts, do more than that.

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