Siddharth Deswal's Blog

The weblog of Siddharth Deswal

Month: November 2017

How to decide number of SDR reachout attempts

If your “conversion from marketing qualified lead to customer” is low, or the “lead volume” isn’t enough to hit your goals, then the number of SDR attempts to connect with the prospect automatically go up. 2016 industry benchmark was 8.2 attempts, do more than that.

Your SaaS product is a “nice-to-have”, so now what?

Everyone wants to build a “must-have” software product, but must-have software categories are almost always crowded, usually with large, well-entrenched incumbents. Most founders end up building “nice to have” products, and then hope that their category becomes a “must have” for the market. From personal experience, I can see A/B testing start out as a