Month: November 2017
If your “conversion from marketing qualified lead to customer” is low, or the “lead volume” isn’t enough to hit your goals, then the number of SDR attempts to connect with the prospect automatically go up. 2016 industry benchmark was 8.2 attempts, do more than that.
Everyone wants to build a “must-have” software product, but must-have software categories are almost always crowded, usually with large, well-entrenched incumbents. Most founders end up building “nice to have” products, and then hope that their category becomes a “must have” for the market. From personal experience, I can see A/B testing start out as a