Siddharth Deswal's Blog

The weblog of Siddharth Deswal

Month: June 2017

What marketers get wrong about lead scoring

Recently, a team of SaaS marketers asked me about how we implemented lead scoring at VWO, and what they should be doing to implement the same for their product. They explained the approaches they were considering, and how they wanted to orchestrate the entire thing. I asked them if the salesteam was involved, and they

Bitnami