Siddharth Deswal's Blog

The weblog of Siddharth Deswal

Month: January 2017

Here’s When NOT To Write Benefits-Driven Marketing Copy

Who am I writing for? Marketers, copywriters, SaaS founders, and anyone else writing marketing copy. Don’t write benefits driven copy if your target buyers are experienced and already in the market for solutions similar to yours. Also, don’t write benefits-driven copy if the majority of your buyers have already used something similar to your solution

The Golden Rule Of Opinions In A SaaS Startup

If you can’t back up your opinions with user testing results of at least 10 of your target users/buyers, then you my friend, are probably talking out of your ass.

On Recognizing Good Engineers

Who am I writing for? Marketing, sales, product (business people) and engineers/programmers who need to work closely with each other in technology companies. What’s my key point? Find and work with engineers who are actually business people but solve their parts of the problem through code/engineering. I’ve been working with engineers for a few years

Bad Distribution Is Killing Your Content Marketing Efforts

Who am I writing for? SaaS startup founders and marketing folks who’re planning to, or currently engaged in, content marketing. What’s my key point? Content distribution, or the lack thereof, is the reason why your content marketing efforts aren’t giving you any real results. When creating your plan, spend a lot of time thinking about