Business_Strategy_Cover

Why every MBA wants to be in “Strategy”

Here’s an interesting phenomenon across Indian b-schools: everyone wants to be doing some kind of “strategy”. You ask a fresh-as-fuck 22 year old engineering grad what his latest live project is, he’ll say “brand strategy”. Or ask the 27 year … Continue Reading →


Pizza segmented so that each piece got a large glob of cheese.

What you can learn about Segmentation, Targeting and Positioning from a Pizza

Many students in b-school find it very difficult to clearly understand the concepts of segmentation, targeting and positioning. Segmentation is easy, most grasp it immediately. After all, segmentation is simply slotting things together based on certain shared characteristics. Take Airbnb.com for example. … Continue Reading →