What you can learn about Segmentation, Targeting and Positioning from a Pizza

Many students in b-school find it very difficult to clearly understand the concepts of segmentation, targeting and positioning. Segmentation is easy, most grasp it immediately. After all, segmentation is simply slotting things together based on certain shared characteristics. Take Airbnb.com for example. It’s users can be divided into two primary segments: those who are seeking a place […]