The best learning happens when people smarter & better informed than yourself challenge and rip apart your presentations. The downside to this; even the idiots think they should chip in with their DCP-esque questions, leaving you mindfucked for the rest of the day. At least in marketing, most of your peers don’t have the intellectual capacity or understanding to challenge much of what you say. [Example: in an Advertising and Promotion Management (APM) class exercise, one bunch of idiots came up and loudly proclaimed that a Talwalker like gym opened in a posh area faces its primary competition from local Rs. 300-a-month gyms. After being shredded to pieces by all and sundry, they go on to question each and every other group’s ppt, asking all their questions on basic STP assumptions.]
Then comes case-study competitions floated by different companies/colleges. Fruitful ones to go to are those which have good judges (the best are from the big brands or the consulting firms). Usually the case studies are problems currently being faced by a business unit of the company. The judges expect a solid, coherent & logical story that goes about answering the questions.
Last comes classes. Most are stuff you could do in two days with the right powerpoint presentations, but once in a while you come across a professor who actually challenges you and forces you to think. Never miss this person’s class.