Why-Referral-Marketing-Is-Awesome-Infographic

A Few Truths About Affiliate/Referral Marketing in SaaS

Read Quote of Siddharth Deswal’s answer to What are standard referral commission rates for a SaaS business? on Quora


shut_up_and_take_my_money

Price Your SaaS Product Higher So That I Can Feel Good

Read Quote of Siddharth Deswal’s answer to What do B2B buyers typically think of when they see pricing ending with “.99″ as opposed to “.00″? on Quora


HackerNews effect on traffic

SaaS Marketing Mistakes – Targeting

A few months ago, we got together a cartoonist and a developer to create a crazy-ass parallax scrolling page. This particular piece of beauty is probably the easiest guide to A/B testing on the web. It is really good and we … Continue Reading →


Core of the Issue: How to Stop Rapes in India

Core of the Issue – How to Stop Rapes in India

I remember reading something very interesting about why parents are so concerned about their daughters staying out or partying late, but being lenient with sons of the same age. The point made was that parents don’t get to share in … Continue Reading →


abtesting

What is the step-by-step description of running an A/B test?

Read Quote of Siddharth Deswal’s answer to Web Applications: What is the step-by-step description of running an A/B test? on Quora


Drunk Engineer

The Rime of the Ancient Engineer

Close friend of mine went to a New year’s party. He was looking for some action but got none. This poem was written by him but he shall remain anonymous because he didn’t want future employers to see this in … Continue Reading →


Business_Strategy_Cover

Why every MBA wants to be in “Strategy”

Here’s an interesting phenomenon across Indian b-schools: everyone wants to be doing some kind of “strategy”. You ask a fresh-as-fuck 22 year old engineering grad what his latest live project is, he’ll say “brand strategy”. Or ask the 27 year … Continue Reading →


Pizza segmented so that each piece got a large glob of cheese.

What you can learn about Segmentation, Targeting and Positioning from a Pizza

Many students in b-school find it very difficult to clearly understand the concepts of segmentation, targeting and positioning. Segmentation is easy, most grasp it immediately. After all, segmentation is simply slotting things together based on certain shared characteristics. Take Airbnb.com for example. … Continue Reading →


Bait the visitor

How to mindfuck your website visitors

Just came across this and it pissed me off so bad I had to make a quick image out of this. If any of you are baiting and switching your visitors, please stop doing it because it’s one massive mindfuck. … Continue Reading →


iim_faculty_world_class

Indian Institutes of Technology: Why does an IIT graduate really need to do MBA from one of the top universities?

Read Quote of Siddharth Deswal’s answer to Indian Institutes of Technology: Why does an IIT graduate really need to do MBA from one of the top universities? on Quora


jesus

Quora Answer: Was Jesus just another yogi?

Read Quote of Siddharth Deswal’s answer to Jesus: Was Jesus just another yogi? on Quora


An MBA among Hackers: Organization Structure

An MBA among Hackers – Organization Structure

Have recently joined a startup and this is a humourous take on life from my perspective. All views are my own and I’m the MBA.


IIT Troll Featured Image

IITs Trolled

Have had enough of people treating the IITs (and the IIMs) as something sacred that cannot be touched. Fanaticism of any kind is unwanted, and after seeing this meme at www.iitbakar.com, decided to do something about it.


Reservation in Higher Education

Reservations in Higher Education – Why I think they’re required

We hear a lot of passionate debate against reservations based on caste in higher education in India. However, there must be some logic to reservations except vote-bank politics. Here is my attempt at listing a few of those reasons, and … Continue Reading →


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What Hooters and Apple Genius Bars can teach us about Customer Service

Once upon a time I wanted to get in to MICA. After receiving an interview call, I decided to look up some alumni. Out of the many I sent friend requests to, only Siddharth Soni replied. We’ve been friends ever … Continue Reading →