Drunk Engineer

The Rime of the Ancient Engineer

Close friend of mine went to a New year’s party. He was looking for some action but got none. This poem was written by him but he shall remain anonymous because he didn’t want future employers to see this in case they googled his name. So, ladies and gentlemen, I …

Business_Strategy_Cover

Why every MBA wants to be in “Strategy”

Here’s an interesting phenomenon across Indian b-schools: everyone wants to be doing some kind of “strategy”. You ask a fresh-as-fuck 22 year old engineering grad what his latest live project is, he’ll say “brand strategy”. Or ask the 27 year old with 4 years experience in Infosys/HCL/Accenture/Wipro/Cognizant/you-get-my-gist, and he’ll say …

Pizza segmented so that each piece got a large glob of cheese.

What you can learn about Segmentation, Targeting and Positioning from a Pizza

Many students in b-school find it very difficult to clearly understand the concepts of segmentation, targeting and positioning. Segmentation is easy, most grasp it immediately. After all, segmentation is simply slotting things together based on certain shared characteristics. Take Airbnb.com for example. It’s users can be divided into two primary segments: those …

IIT Troll Featured Image

IITs Trolled

Have had enough of people treating the IITs (and the IIMs) as something sacred that cannot be touched. Fanaticism of any kind is unwanted, and after seeing this meme at www.iitbakar.com, decided to do something about it.