Read Quote of Siddharth Deswal’s answer to What do B2B buyers typically think of when they see pricing ending with “.99″ as opposed to “.00″? on Quora
Read Quote of Siddharth Deswal’s answer to Web Applications: What is the step-by-step description of running an A/B test? on Quora
Here’s an interesting phenomenon across Indian b-schools: everyone wants to be doing some kind of “strategy”. You ask a fresh-as-fuck 22 year old engineering grad what his latest live project … Continue Reading →
Many students in b-school find it very difficult to clearly understand the concepts of segmentation, targeting and positioning. Segmentation is easy, most grasp it immediately. After all, segmentation is simply … Continue Reading →
Indian Institutes of Technology: Why does an IIT graduate really need to do MBA from one of the top universities?
Read Quote of Siddharth Deswal’s answer to Indian Institutes of Technology: Why does an IIT graduate really need to do MBA from one of the top universities? on Quora
We hear a lot of passionate debate against reservations based on caste in higher education in India. However, there must be some logic to reservations except vote-bank politics. Here is … Continue Reading →
Once upon a time I wanted to get in to MICA. After receiving an interview call, I decided to look up some alumni. Out of the many I sent friend … Continue Reading →